Social Media vs traditional media
Does digital marketing and social media do a better job than traditional media? Let’s find out…
How Social Media has Changed Marketing
When pondering the benefits of social media vs. traditional media, it’s important to consider the effect social media has had on marketing as a whole.
The world of marketing has changed in a major way and social media has played a significant role in that transition. I’ll be the first to say that we are all better for it.
Like a one-way SOS radio, traditional marketing meant broadcasting your message to as many people as you could afford to reach over blanket networks like radio and television.
Then came the sitting, waiting, and hoping. Hoping that the search party on the other side—the consumer—picked up what you had been broadcasting. Hoping that it had influenced them enough to buy what you were selling.
This was the only way and, for a long time, it worked.
To make a long story short, there has been a monumental shift in the way that we conduct our day-to-day lives.
Today marketing is more strategic, more effective, and in turn, cheaper. You’re also able to determine the digital marketing ROI, which makes the investment into social media much more valuable.
Brands are specifically targeting their ideal buyer rather selecting a broad market to bombard with their message. These brands are building relationships with these ideal buyers through increasingly powerful marketing strategies that foster trust in their product or service.
Speaking of trust—that most influential of emotions (when it comes to buying)—people used to believe advertisers when they made bold statements like, “our product is superior” or “it will provide you with this result.” This is no longer the case.
These days, consumers simply do not trust advertisers. In order to garner a buyer’s trust, you must be willing to bear your (brand’s) soul. Thanks largely in part to social media; transparency is paramount in today’s marketing world.
Trust comes along with the transparency of informative content that has the user’s best interest at heart. Content that’s backed up by peer reviews, which tell other consumers exactly what to expect from a brand.
Social Media vs. Traditional Media
Social media vs. traditional media may be beginning to look like a no-brainer comparison, but we haven’t even gotten to the good stuff yet.
Cost: Social media marketing is far less expensive. You’ll pay a fraction of the traditional media price to reach the same number of people (or more) and you’ll be reaching the audience you want.
Accuracy: Traditional media uses cannon to fire its message hoping to hit anyone that will listen (read, watch, etc.). Social media has the ability to target with laser precision.
Trust: Social media marketing uses content to cultivate trust over time. Traditional marketing forces an opinion on a buyer in hopes that it will take if repeated frequently enough.
You can use social media marketing to give your ideal buyer an opportunity to learn everything they need to know about your product before they buy.
It also gives you the opportunity to foster relationships with them by including them in special offers like (coupons, limited runs, freebies, etc.).
Feedback: Social media marketing is a two-way street. You get the added bonus of hearing back from your customers.
You can use social media to gauge interest in new geographic markets as well.
Social media vs. traditional media. The results are in. Social beats out traditional across the board.
Switching from traditional media to social media can be one of the most impactful things you decide to do for your business.
Social media gives you multiple outlets to market your brand efficiently and effectively. You may find that you need a full-scale Facebook Ads strategy implemented and continually tested and optimized. Maybe you’re ready for expert-level content marketing.